Digital Marketing Assistant Manager

Position:

Digital Marketing Assistant Manager

What You’ll Do:

The Direct to Consumer (DTC) team at Function of Beauty oversees retention and acquisition efforts and is responsible for driving significant and measurable improvement to our existing customers LTV and new customer acquisition.

The ideal candidate is a highly motivated, self‐starting, direct-to-consumer-focused digital marketer who has a proven track-record working with Email and Mobile service providers to develop and execute best-in-class omni-channel marketing campaigns. In this role, you will be responsible for managing and building out our CRM programs to improve engagement metrics and to maximize performance of our customers and subscribers via increased repeat purchase & LTV. You are naturally thorough, have an analytical mindset, are digitally savvy and have solid project management experience. You thrive in fast-paced environments, work well under tight deadlines, and aren’t afraid to initiate and run with ideas.

Upon our recent Series B $150M investment, this is an incredible opportunity to lead us into the next phase of our growth and make your mark on the Function of Beauty journey.

Functions and Responsibilities:

• Oversee the end-to-end Email & SMS campaigns process from ideation to implementation, audience segmentation, platform deployment and post-campaign reporting & analytics
• Own the creative briefing process across retention and acquisition, ensuring briefs are submitted in a timely manner with clear direction in terms of messaging and creative needs to achieve our goals and drive ROI
• Help build and support the marketing and promotional calendar to share cross-functionally with creative, communications and external partners
• Collaborate with data analytics to understand programs optimization opportunities; and lead monthly creative reviews with marketing team to disseminate performance results and solicit improvement ideas
• Execute A/B testing of email and SMS
• Drive program list growth and customer data enrichment via collaboration with internal teams and third-party vendors to enable overall program performance
• Support the creation and implementation of a cross-channel promotional plan tailored to new/existing customers and subscription program members
• Support the implementation of additional CRM channels (direct mail, packaging inserts)

What You'll Need:

• 3+ years of CRM or lifecycle marketing experience, preferably at a DTC brand (beauty/ fashion brands is a plus)
• Must have experience with email and SMS platforms – Klaviyo and Attentive are strongly preferred.
• Digital acquisition and paid media experience preferred but not required
• Strong presentation/communication skills, with the ability to present to cross-functional teams and leadership
• Proven experience in segmentation, A/B testing methodology, and ability to cull out actionable insights from various data sets & sources
• Strong project management skills and unparalleled attention to detail with a proven track record in leading multiple projects successfully across various teams
• Positive, highly motivated self-starter & team-player that enjoys working in a fast-paced, sometimes ambiguous environment

Salary Range:

• $60k-$70k annual salary