We are looking for a highly strategic, creative, and driven Senior Brand Manager to take full ownership of our brand and lead its next phase of growth. This is a pivotal leadership role for someone who thrives on building culturally resonant brands, driving P&L outcomes, and creating meaningful consumer connections through storytelling, experiences, and innovation.

You will be responsible for everything from brand strategy to go-to-market execution, community building to celebrity collaborations. If you're someone who can think big, move fast, and lead with both insight and instinct — we’d love to meet you.

Responsibilities

· Lead the development of long-term brand strategy, including vision, positioning, value proposition, and guidelines.

· Own and manage the full brand P&L, driving revenue growth and ensuring cost-effectiveness.

· Analyse market trends, consumer insights, and competitive landscape to identify growth opportunities.

· Develop and execute marketing strategies across digital, offline, and retail channels.

· Shape and communicate the brand’s mission and story across all touchpoints, internally and externally.

· Plan and lead PR efforts and brand-led events to enhance brand visibility and consumer engagement.

· Build and manage influencer marketing programs, including celebrity partnerships and brand collaborations.

· Develop and nurture a loyal brand community through authentic engagement and experiences.

· Lead go-to-market strategies for new product launches, from positioning to rollout.

· Collaborate with creative, performance, product, and sales teams to ensure brand consistency and excellence.

· Monitor and measure campaign performance, ensuring high ROI and continuous optimization.

· Stay on top of emerging trends, platforms, and consumer behaviors to keep the brand culturally relevant.

· Make real-time adjustments to marketing and distribution strategies based on performance and feedback.

Qualifications

· Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.

· 4–9 years of experience in brand management, ideally within consumer-facing or lifestyle brands.

· Demonstrated success in owning brand P&L and delivering strong commercial results.

· Deep understanding of consumer psychology, brand storytelling, and multi-channel marketing.

· Experience with PR, events, and influencer/celebrity collaborations.

· Proven ability to build and scale community engagement programs.

· Strong leadership, communication, and cross-functional collaboration skills.

· Both data-driven and creatively instinctive — able to balance performance with emotion.

· Passionate about culture, creativity, and building brands people