About the role

indē wild is looking for a PR Associate in India to own day-to-day PR for the brand. You'll manage media relations and coverage, and run our PR box programme end to end: planning the boxes, coordinating with vendors, and deciding who we seed to.

Key responsibilities

PR and media relations

• Manage all PR for indē wild in India: pitching, launches and media follow-ups
• Build and maintain relationships with beauty, lifestyle and business editors, journalists and writers
• Secure earned coverage for product launches, campaigns and brand moments
• Track and report coverage every month (pieces, reach, key placements)
• Write PR notes, press releases, pitch notes and media briefs in the indē wild voice

PR agency management and strategy

• Own the relationship with our PR agency end to end: briefs, timelines, approvals and outputs
• Hold the agency to clear targets and push them on pace, quality and fresh ideas
• Help shift our PR approach from traditional outreach to a modern, strategy-led model: social-first and digital, with key hero pieces through the year
• Bring PR ideas that work on social and digital (creator-led moments, newsworthy stunts, shareable stories), not just press mentions
• Review agency performance regularly and flag where the approach needs to change

PR box planning and seeding

• Plan PR boxes for launches and campaigns, from concept and contents to packaging and inserts
• Coordinate with vendors on packaging, printing, gifting and logistics; manage quotes, timelines and quality
• Decide who to seed to: build and maintain seeding lists of press, creators and tastemakers
• Manage dispatch, delivery tracking and follow-ups after seeding
• Track PR box budgets and the coverage and posts each drop generates

Cross-team support

• Work with brand, social, influencer and product, Operations teams so PR plans line up with launches
• Work on PR on all brand related activities - events/ hero brand moments etc.
• Work with the Influencer team for PR with Influencers - macro creators specifically

Must Have Skills:

• 2–4 years of PR experience, ideally in beauty, fashion, lifestyle or D2C (agency or in-house)
• Strong media network in India, especially beauty and lifestyle press
• Hands-on experience with PR boxes, gifting or seeding, including working with vendors
• Sharp writing skills for pitches, press releases and briefs
• Highly organised: comfortable juggling launches, vendors, lists and deadlines at once
• A good eye for what makes a PR box worth posting
• Understanding of the creator landscape and of beauty / haircare /skincare

What we're looking for

• 2–4 years of PR experience, ideally in beauty, fashion, lifestyle or D2C (agency or in-house)
• Strong media network in India, especially beauty and lifestyle press
• Hands-on experience with PR boxes, gifting or seeding, including working with vendors
• Sharp writing skills for pitches, press releases and briefs
• Highly organised: comfortable juggling launches, vendors, lists and deadlines at once
• A good eye for what makes a PR box worth posting
• Understanding of the creator landscape and of beauty / haircare /skincare

What You Get

• A Culture-First Brand: Be part of a vibrant, inclusive environment that places a massive emphasis on innovative, industry-leading marketing efforts. Marketing isn't just a department here; it's the heartbeat of the brand.
• Ownership & Mentorship: Enjoy true autonomy and ownership over your campaigns and community initiatives, paired with dedicated mentorship from senior leadership to accelerate your career growth.
• Global Exposure: Opportunities for rapid career progression in a fast-paced, global startup environment.
• Team Perks: Generous employee discounts, indē wild goodies, and first access to all new product launches.

Other details:

Office location: Lower Parel, Mumbai

Working days: Monday to Friday

Working from office: 4 days in office (3 days set, 1 flexible, 1 WFH)

If this sounds like you - please share your updated resume on grow@indewild.com.