About the Role:
Little Spoon is seeking a cross-channel creative strategy leader to join our Growth Marketing organization.

As a single-threaded owner of our creative performance and media planning, your charter is to deliver a top decile creative strategy and media planning across a mature set of paid and organic channels, spanning static, horizontal + vertical video, and audio formats. You will take on and uplevel a series of processes pertaining to the briefing, production, and optimization of creative assets and content, and large mid/long-term cross-channel media plans tied to full-funnel strategies.

You will sit at the nexus of our talented Brand and Growth Marketing groups and you will function as the hub that is tightly integrated into both organizations. You will weave brand strategy, creative know-how, planning + performance chops to raise the bar on a high-impact, brand-led advertising program across a range of channels.

What You’ll Do

• Establish weekly prioritization and project management system that integrates learnings from prior creative performance, targeting effectiveness, channel performance and platform data—using these insights to continuously refine strategy, evolve targeting, generate new creative approaches, implement improvements, and manage the backlog of initiatives end-to-end.
• Write weekly briefs based on scheduled and ad hoc creative needs, review with Growth Marketing and Brand stakeholders, submit briefs to creative partners and track progress. Review produced assets with stakeholders to drive alignment to the brief and the need.
• Establish brief and production processes for different creative formats, including lo-fi vs. high production value vs. 3P / influencer produced content.
• Manage creative sharing reference and documentation, recommend taxonomy solution to keep creative insights and performance trends organized over time as we continue to introduce new channels and tactics
• Install a monthly media review mechanism that reviews channel creative performance by funnel stage at an appropriate level of detail (for relevant stakeholders), is scalable and repeatable over time, and captures durable learnings to continue to up our game and deliver top decile creative across the full funnel.
• Create an efficient collaborative media planning process to work with stakeholders across the portfolio to document and streamline inputs from channel leaders with unique goals

What You’ll Bring:

• Out of the box strategic thinking and an obsession with driving the highest possible impact through brand-forward creative work across channels
• Extensive knowledge of analytics/reporting tools and methodologies in large scalable advertising platforms as well as internal data viz and dashboarding tools
• Ability to accelerate time in terms of project management and end-to-end efficiency with a keen eye around production oversight and execution against brief inputs
• Demonstrable organizational and automation skills needed to manage various threads, projects of differing complexity and depth, and with different timelines.
• Ability to effectively work together with a diverse set of professionals across functions including vendors, marketers, product managers, analytics and tech
• Entrepreneurial and self-starting mentality and ability to thrive with ambiguity / step into stretch assignments that require differing levels of ownership and guidance

What You’ll Need

• 6+ years of experience and subject matter expertise spanning the digital and traditional marketing funnel across brand content and awareness strategies, reach-based tactics vs. precision tactics, organic vs. paid execution, online vs. offline, in-person experiential vs. digital, on-site and offsite content, earned media and affiliate/influencer content
• Experience with A/B and multivariate creative testing
• Confidence in a hybrid/flexible company with employees and partners both based in NY and across the US

About Us:

Little Spoon is the leading direct-to-consumer kid’s food brand on a mission to make parents’ lives easier, and kids healthier through high-quality, accessible feeding solutions from baby’s first bites through the big kid years. Since 2017, the company has delivered more than 60 million meals, helping to simplify the lives of hundreds of thousands of parents across the U.S.

Recent accolades include:

Inc. Best Workplaces

Inc. 100 Fastest Growing Companies

Fast Company Brands That Matter

EY Entrepreneur of the Year Finalist

If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs.