About The Role:

Little Spoon was founded on the belief that today’s parents are different – equal parts more time-strapped and more food-savvy than ever. We set out to disrupt a century-old category with products and an experience that delivers on what the modern parent deserves.

We’re looking for a Senior Manager, Social to own and evolve Little Spoon’s social ecosystem from content calendar to cultural engine. This role combines creative strategy, platform expertise, and operational rigor to scale awareness, belonging, and discovery across every channel.

You’ll lead the brand’s social presence end-to-end – from insight to execution- translating Little Spoon’s voice into scroll-stopping storytelling that earns attention, builds trust, and drives cultural relevance. You’ll manage and mentor a Social Media Strategist to support execution, ensuring day-to-day excellence across platforms, systems, and creative output.

This person is the engine – driving consistency, organization, and creative momentum across all of Little Spoon’s owned social platforms.

What You’ll Do:

Strategy & Planning

• Own and implement Little Spoon’s organic social strategy across all platforms (Meta, TikTok, Pinterest, YouTube, LinkedIn)
• Build and manage the rolling content calendar, ensuring alignment with brand campaigns, launches, and cultural moments
• Translate brand strategy and tone into clear social POVs, content themes, and creative briefs
• Partner cross-functionally with Brand, Experiential, and Influencer teams to ensure unified storytelling

Creative Direction & Execution

• Lead content ideation and oversee all creative direction.
• Manage and execute high caliber creative from multiple sources; agency partners, creator networks, and internal production
• Review and approve content drafts, storyboards, and final assets across all platforms
• Ensure Little Spoon’s tone, visual identity, and message are consistent, sharp, and scroll-worthy
• Identify opportunities to evolve format, frequency, and creative approach based on platform best practices and data

Management & Operations

• Manage and mentor the Social Media Strategist, providing structure, clear direction, and feedback
• Maintain oversight of approvals, routing, and scheduling to ensure all content is on-time and on-brand
• Oversee external partners and vendors ensuring deliverables align with campaign objectives and timing
• Partner with Experiential to extend IRL activations into social storytelling

Reporting & Optimization

• Lead monthly reporting and insight sharing across the Brand team
• Analyze platform performance and identify learnings to inform strategy
• Adjust creative and posting strategy based on engagement, algorithm changes, and audience sentiment
• Share clear, actionable insights that tie creative performance to business impact

What You’ll Bring:

• Deep fluency across major social platforms — TikTok, Meta, YouTube, Pinterest, and LinkedIn
• Exceptional organization and operational strength, with experience leading content systems and managing external teams
• Ability to balance creative vision with flawless execution

What You’ll Need:

• 6–8 years of experience in social media, brand marketing, or digital storytelling
• A track record of thriving in fast-paced, high-impact environments, bringing calm, clarity, and structure to the chaos
• A roll-up-your-sleeves attitude and comfort with ambiguity.
• Based in NYC and confident working with teams across time zones – this is a hybrid role out of our Manhattan HQ.

Benefits

At Little Spoon, we believe taking care of our team is just as important as taking care of our customers.

Here’s what you can expect when you join the Spooniverse:

🥄 Equity

Every Spooner shares in our success. All full-time salaried employees are granted stock options as part of their total compensation.

🩵 Comprehensive Health Coverage

We offer medical, dental, and vision plans with a variety of options to fit your needs.

💸 401(k) with Company Match

We match 100% of your contributions up to 5% of your salary — with no waiting period.

🌴 Flexible PTO + Holidays

In addition to 11+ company holidays, we offer flexible paid time off (no set cap) for full-time employees.

👶 Paid Parental Leave

We’re proud to support new parents with at least 12 weeks of paid leave (and up to 18 weeks for birthing parents). Available after 6 months of full-time employment.

📖 Learning & Development

$250 per quarter to invest in your growth — whether that’s coaching, courses, or your next great read.

🍌 Little Spoon Perks

$200 Welcome to the Team credit

50% off recurring code for your own account

20% off recurring code to share with close friends & family

About Little Spoon

Little Spoon is the fastest growing baby and kids food brand in the United States. On a mission to make parents’ lives easier and kids healthier, we are bringing the future of kids food to the modern parent through a first-of-its-kind platform of products delivered straight to your door. Little Spoon sets your child up for a lifetime of health, from a baby’s very first bites through to their big kid years, with a portfolio of freshly-made baby food, early finger foods, toddler, big kid meals and snacks. Since launch, the company has delivered more than 60 million meals and is responsible for feeding more than 2.9% of US babies, helping to simplify the lives of hundreds of thousands of parents. Learn more at LittleSpoon.com or find us on Instagram at @LittleSpoon.

• Recent accolades include:
• 🏆 Inc. Best Workplaces
• 🚀 Inc. 100 Fastest Growing Companies
• 🫶 Fast Company Brands That Matter
• 🤩 EY Entrepreneur of the Year Finalist