Job Description – Content & SEO Strategist

Key Role: A professional who combines technical and creative skills to create and manage content that attracts the right audience, drives organic traffic, and supports Mappa’s strategic objectives.

What you’ll do:

• Design and execute a SEO-first content strategy (blogs, case studies, landing pages, newsletters).
• Optimize both classic content (on-page and technical) and emerging areas: GEO / AEO / AIO (Generative Engine Optimization, Answer Engine Optimization, AI Optimization) to rank in generative platforms like ChatGPT, Gemini, Bing Chat, or similar engines.
• Implement advanced technologies: llms.txt, structured data (FAQ & HowTo), and LLM-focused content optimization.
• Align content with conversational, long-tail, voice, and multimodal searches.
• Build and strengthen topical authority through E-E-A-T (Experience, Expertise, Authority, Trust).
• Collaborate with Product, Marketing, and Operations teams to measure impact on traffic, inbound leads, and GEO/SEO coverage.

Tools you should master (hands-on):

• SEO & Analytics: Google Search Console, Google Analytics (GA4), Ahrefs / SEMrush, Screaming Frog (or similar platforms).
• Content & AI: SurferSEO, Clearscope, Jasper, ChatGPT (for research and co-creation).
• Collaboration & Publishing: CMS (WordPress / Webflow), Notion, HubSpot (or similar CRM).
• Tracking & Reporting: Looker Studio / Power BI, keyword clustering, and search intent mapping.
• Bonus: Experience with prompt engineering and LLM content optimization.