Content Strategist

• Full Time
• Remote
• 1.500 Per Month

The role:

You'll own Mappa's content strategy across every customer touchpoint. You're part strategist, part creator, part optimizer. SEO-driven but not SEO-exclusive. You work closely with our Brand Voice Lead to shape how we show up everywhere: blogs, sales decks, social posts, website copy, email flows, product messaging.

What you'll do:

Strategic & editorial

• Build and execute content strategy across SEO, social, email, and commercial assets
• Partner with our Brand Voice Lead to translate Mappa's voice into every format: blogs, landing pages, ad copy, pitch decks, CRM sequences
• Audit and refine website copy, product messaging, and customer-facing materials
• Own content calendar and cross-functional content planning with Marketing, Product, and Ops

SEO & organic growth

• Design SEO-first content (blogs, case studies, landing pages) that ranks and converts
• Optimize for classic SEO and emerging search: GEO/AEO/AIO (generative engines like ChatGPT, Gemini, Perplexity)
• Implement structured data, llms.txt, conversational/long-tail keyword targeting
• Build topical authority through E-E-A-T principles
• Track impact: organic traffic, inbound leads, search coverage

Creation & execution

• Write, edit, and collaborate on content across formats, from LinkedIn posts to sales one-pagers
• Work in our stack: CMS, CRM, AI tools, analytics platforms
• Test, iterate, improve based on performance data

Tools you should know (hands-on):

• SEO & Analytics: Google Search Console, GA4, Ahrefs or SEMrush, Screaming Frog
• Content & AI: SurferSEO, Clearscope, ChatGPT (for research/co-creation), prompt engineering
• Publishing & Collaboration: WordPress or Webflow, Notion, HubSpot (or similar CRM)
• Reporting: Looker Studio or Power BI, keyword clustering, search intent mapping

What we're looking for:

• Proven experience in content strategy and SEO, but not just SEO
• Strong writer and editor in English (tech storytelling, commercial copy, social content)
• Data-informed, growth-minded, always learning
• Curious about AI's role in content and search
• Hands-on executor, not afraid to roll up your sleeves

Bonus points:

• Experience writing for B2B SaaS or HR tech
• Social media content strategy
• CRM/email marketing experience
• Familiarity with LLM optimization and generative search