Growth Marketing Manager
Mappa
Marketing & Communications, Sales & Business Development
Colombia
USD 1,800-1,800 / month
Location: Remote (Colombia, Brasil, Guatemala)
Seniority: Mid-Level (3+ years of experience)
Language: Advanced or native English required
Start Date: Immediately
Rate: 1.800 USD
About Company
We are a growth financing marketplace for small business owners, with a mission to increase access to entrepreneurship and empower women- and diverse-owned businesses.
By connecting entrepreneurs to growth capital and providing world-class financial management services, we help them take control of their finances, maintain clean, real-time financials, and achieve sustainable economic success.
The Role
We are looking for a highly driven Growth Marketing Manager to own and execute our marketing strategy across digital channels, with a strong focus on content, social media, and AI-powered growth initiatives.
This role is hands-on and execution-focused, ideal for someone who thrives in a fast-paced, startup environment and is excited to experiment, iterate, and scale marketing efforts. The right candidate is creative, analytical, and deeply familiar with modern marketing tools, platforms, and AI-driven workflows.
Key Responsibilities
- Own and execute the company’s social media strategy across Instagram, TikTok, LinkedIn, and emerging platforms
- Plan, create, and publish high-performing short-form and long-form content aligned with brand and growth goals
- Analyze performance metrics and optimize campaigns based on data-driven insights
- Manage and scale organic and paid acquisition channels, including social ads and content distribution
- Leverage AI tools to generate content, optimize workflows, and improve campaign performance
- Experiment with new growth tactics, content formats, and distribution strategies to drive engagement and lead generation
- Collaborate with internal teams (Sales, CX, Product) to align messaging and campaigns
- Develop and maintain a consistent brand voice and positioning across all channels
- Identify trends and opportunities within the market to keep the brand relevant and competitive
- Support funnel optimization from awareness to conversion, improving overall marketing ROI
- Track and report on KPIs, providing actionable insights to leadership
- Continuously test, learn, and iterate on campaigns to improve performance
What We’re Looking For
- 3+ years of experience in growth marketing, digital marketing, or social media marketing
- Strong experience managing and growing Instagram, TikTok, and LinkedIn accounts
- Proven ability to create engaging, high-performing content, especially short-form video
- Deep familiarity with AI tools (ChatGPT, Midjourney, automation tools, etc.) and how to apply them to marketing workflows
- Analytical mindset with experience using data to drive decisions and optimize campaigns
- Experience with paid media (Meta Ads, LinkedIn Ads, TikTok Ads) is a strong plus
- Comfortable working in a fast-paced, tech-driven environment with rapid iteration
- Strong communication skills and ability to translate ideas into clear, compelling messaging
- Creative, proactive, and highly execution-oriented
- Experience with marketing tools (analytics platforms, CRMs, scheduling tools, etc.)
- Ability to manage multiple projects and prioritize effectively
- Excited about leveraging technology and AI to scale marketing efforts
Details
- Full-time position (Remote – Colombia, Brasil, Guatemala)
- Exclusivity required — no simultaneous employment during agreed working hours