Paid Social Growth Hacker (Meta, TikTok & YouTube)

• Full Time
• Remote
• 2.000 USD

About Us

We are in Latin American marketplace that allows fans and businesses to hire Hispanic celebrities for video shoutouts, business endorsements, and more.

Founded in 2019, the company now features celebrities from more than 21 countries.

Through technology, we make digital interactions between celebrities and their fan base simple and meaningful. Our marketplace was created to empower Hispanic celebrities and open new ways of connecting that weren’t possible before.

A group of extremely talented and passionate people has led the company to become a market leader in just one year. Today, more than 4,000 celebrities are available and excited to interact with fans and businesses. Say hi—don’t be shy!

Ideal Profile

• A paid media growth hacker, not a corporate marketer.
• Lives inside Ads Manager, TikTok Business Center, and Google Ads (YouTube).
• Obsessed with reducing CAC and scaling fast.
• Deep knowledge of CAPI, Pixel, GA4, UTMs, integration with WhatsApp and CRM.
• Strong in data analysis and fast testing: runs 10+ experiments per week and kills what doesn’t work.
• Creative mindset: understands TikTok trends, native formats, and how to tell stories that sell.
• Minimum of 4 years of experience

Key Responsibilities

1. Implementation & Optimization

• Set up and manage TOFU, MOFU, BOFU campaigns across platforms.
• Structure accounts with CBO/ABO and high-volume campaigns for scaling.
• Optimize budgets, bids, and creatives in real time.
• Leverage whitelisting with influencers so ads feel organic.

2. Creativity + Culture

• Spot TikTok and Reels trends and turn them into ads.
• Work with designers and copywriters to build assets that speak culture, not just language.
• Constantly test hooks, copy, and formats (UGC, short form, long form).

3. Automation & Tech

• Implement advanced tracking: Meta CAPI, TikTok Events API, Google Ads conversion tracking.
• Integrate with WhatsApp bots or ManyChat.
• Automate dashboards with Looker, Data Studio, or similar tools.
• Use Zapier/Make to connect campaigns with CRM and reporting.

4. Growth Experiments

• Launch micro-campaigns to validate ideas.
• Test new audiences, promotions, and creatives.
• Find hacks to lower CAC: referrals, flash discounts, urgency-driven messages.

Key KPIs

• Target CAC per platform.
• CPA and ROAS per campaign.
• % monthly growth in users/sales.
• Number of creatives tested per week.
• Speed of campaign launches (idea → live).

Mini Support Team

To make this hacker fly:

• 1 Designer (native ads + motion graphics).
• 1 Copywriter (hooks, culture, U.S. Hispanic language).
• 1 Data Analyst (once scaling).