Strategic Planner / Strategy Lead

Mappa
Mappa

Latin America

USD 2k-2k / month

Posted on Jun 23, 2026

Role Objective

  • Full-Time
  • Remote
  • 2.000 USD Per Month


We are looking for a person with strategic vision, commercial judgment, and creative capabilities to develop strategies, proposals, and presentations that help us generate new business opportunities, strengthen client relationships, and turn ideas into actionable projects

.
The role will be focused on creating strategies for marketing projects, innovation, experiences, 360 campaigns, digital platforms, commercial partnerships, loyalty programs, incentives, activations, and business proposals for brands, banks, fintechs, technology companies, and other regional client

s.
Main Responsibilit

ies
Strategic Develop

ment
Create integrated strategies for marketing, communication, technology, experiences, loyalty, education, incentives, and business development proj

ects.Translate client needs into clear, actionable proposals with strong commercial poten

tial.Identify market opportunities, communication territories, relevant insights, and differentiated strategic an

gles.Develop strategic concepts for campaigns, platforms, commercial programs, and value proposit

ions.
Research and An

alysis
Conduct market, competitor, consumer, trend, and business opportunity an

alysis.Research categories, industries, audiences, and cultural contexts to support strategic recommend

ations.Identify commercial opportunities in specific markets and turn them into concrete pro

posals.Synthesize complex information into clear, relevant, and useful insights for decision-

making.
Proposal and Pitch Deck

CreationDevelop commercial presentations and pitch decks with strategic narrative, clear structure, and a sales-oriented a

pproach.Create proposals that convincingly communicate our values and help close new business opport

unities.Build storytelling for projects, campaigns, platforms, partnerships, and commercial so

lutions.Organize ideas into visual and executive formats, with a focus on clarity, impact, and per

suasion.
Marketing and

CampaignsDesign 360 campaign proposals, including strategy, concept, audiences, channels, tactics, media plans, activations,

and KPIs.Develop media plans and channel recommendations according to objectives, audiences, an

d budget.Propose awareness, acquisition, engagement, usage, loyalty, incentives, and conversion ini

tiatives.Connect strategy, creativity, communication, user experience, and business ob

jectives.
Required

ExperiencePrevious experience in strategic planning, marketing, consulting, creative agencies, media agencies, business development, or simi

lar roles.Experience developing commercial proposals, 360 campaigns, media plans, brand strategies, or communication s

trategies.Proven ability to create strategic and commercial presentations fro

m scratch.Experience in market analysis, benchmarking, research, trends, and insight de

velopment.Experience working with regional brands, banks, fintechs, payment methods, technology, mass consumption, tourism, gastronomy, entertainment, or digital platforms is

desirable.


Key SkillsStrategic thinking and analytical ca

pabilities.Excellent writing and commercial storytell

ing skills.Ability to turn complex ideas into simple, clear, and sales-oriented

proposals.Business vision and understanding of commercial

objectives.Creativity applied to real

solutions.Judgment to identify opportunities and build proposals with sales

potential.Research, synthesis, and information structuring ca

pabilities.Knowledge of marketing, communication, 360 campaigns, and medi

a planning.Autonomy, proactivity, and the ability to work with minimal s

upervision.Strong presentation skills, especially in PowerPoint, Keynote, or Goo

gle Slides.
I

deal ProfileA curious, strategic, commercial, and creative person, capable of quickly understanding a client’s context, identifying an opportunity, and turning it into a stro

ng proposal.The person should feel comfortable working on a variety of projects, from marketing campaigns and activations to technology platforms, incentive programs, commercial partnerships, brand experiences, and regional

strategies.We are looking for someone who not only thinks of ideas, but also knows how to structure them, sell them, and turn them into real business opportuni

ties for us.