Strategic Planner / Strategy Lead

Mappa
Mappa

Latin America

USD 2k-2k / month

Posted on Jun 27, 2026

Role Objective

  • Full-Time
  • Remote
  • 2.000 USD Per Month

Role Objective

We are looking for a person with strategic vision, commercial judgment, and creative capabilities to develop strategies, proposals, and presentations that help us generate new business opportunities, strengthen client relationships, and turn ideas into actionable projects.

The role will be focused on creating strategies for marketing projects, innovation, experiences, 360 campaigns, digital platforms, commercial partnerships, loyalty programs, incentives, activations, and business proposals for brands, banks, fintechs, technology companies, and other regional clients.

Main Responsibilities

Strategic Development

Create integrated strategies for marketing, communication, technology, experiences, loyalty, education, incentives, and business development projects.

Translate client needs into clear, actionable proposals with strong commercial potential.

Identify market opportunities, communication territories, relevant insights, and differentiated strategic angles.

Develop strategic concepts for campaigns, platforms, commercial programs, and value propositions.

Research and Analysis

Conduct market, competitor, consumer, trend, and business opportunity analysis.

Research categories, industries, audiences, and cultural contexts to support strategic recommendations.

Identify commercial opportunities in specific markets and turn them into concrete proposals.

Synthesize complex information into clear, relevant, and useful insights for decision-making.

Proposal and Pitch Deck Creation

Develop commercial presentations and pitch decks with strategic narrative, clear structure, and a sales-oriented approach.

Create proposals that convincingly communicate our values and help close new business opportunities.

Build storytelling for projects, campaigns, platforms, partnerships, and commercial solutions.

Organize ideas into visual and executive formats, with a focus on clarity, impact, and persuasion.

Marketing and Campaigns

Design 360 campaign proposals, including strategy, concept, audiences, channels, tactics, media plans, activations, and KPIs.

Develop media plans and channel recommendations according to objectives, audiences, and budget.

Propose awareness, acquisition, engagement, usage, loyalty, incentives, and conversion initiatives.

Connect strategy, creativity, communication, user experience, and business objectives.

Required Experience

Previous experience in strategic planning, marketing, consulting, creative agencies, media agencies, business development, or similar roles.

Experience developing commercial proposals, 360 campaigns, media plans, brand strategies, or communication strategies.

Proven ability to create strategic and commercial presentations from scratch.

Experience in market analysis, benchmarking, research, trends, and insight development.

Experience working with regional brands, banks, fintechs, payment methods, technology, mass consumption, tourism, gastronomy, entertainment, or digital platforms is desirable.

Key Skills

Strategic thinking and analytical capabilities.

Excellent writing and commercial storytelling skills.

Ability to turn complex ideas into simple, clear, and sales-oriented proposals.

Business vision and understanding of commercial objectives.

Creativity applied to real solutions.

Judgment to identify opportunities and build proposals with sales potential.

Research, synthesis, and information structuring capabilities.

Knowledge of marketing, communication, 360 campaigns, and media planning.

Autonomy, proactivity, and the ability to work with minimal supervision.

Strong presentation skills, especially in PowerPoint, Keynote, or Google Slides.

Ideal Profile

A curious, strategic, commercial, and creative person, capable of quickly understanding a client’s context, identifying an opportunity, and turning it into a strong proposal.

The person should feel comfortable working on a variety of projects, from marketing campaigns and activations to technology platforms, incentive programs, commercial partnerships, brand experiences, and regional strategies.

We are looking for someone who not only thinks of ideas, but also knows how to structure them, sell them, and turn them into real business opportunities for us.