Senior Growth Marketing Specialist or Coordinator, Paid Acquisition

Mappa
Mappa

Marketing & Communications, Sales & Business Development

Rio de Janeiro, RJ, Brazil

BRL 15k-15k / month

Posted on Aug 13, 2026

Job Description

  • Full-Time
  • Remote
  • 15.000 Reales Monthly

About the company

A small Brazilian startup with a compact team (1–10 people), focused on building and improving a product in a fast-moving environment. Work is likely hands-on and collaborative, with direct impact from individual contributions as the team iterates quickly. Candidates can expect a close-knit culture where priorities shift as customer needs and product requirements evolve.

What we need you to tackle

Proven track record managing paid media budgets above US$ 100,000 per month, with direct accountability for the full funnel down to the paying subscriber, not just cost per install. Describe the largest monthly budget you personally managed on a single account, and the result in subscribers or revenue, not just installs. Proven track record identifying channel saturation, diminishing returns in paid media, and executing a diversification strategy with measurable results. Fluency in multi touch attribution even with imperfect data. Fluent English. Written and spoken. Profile of an investment efficiency owner, not a vendor manager or campaign executor. Based in Brazil, scope covers Brazil and the US.

Non-negotiable hard skills

  • Digital Marketing
  • PPC Marketing
  • Marketing Campaigns

Your day-to-day

Own the strategic efficiency of paid acquisition in Brazil and the United States, with cost per subscriber as the primary result under direct accountability, even without executing campaigns personally.

Guide the analyst responsible for tactical execution, deciding audience segmentation direction, creative testing structure, and criteria for scaling or killing a campaign.

Ensure clean tracking end to end across both markets, coupon, pixel, attribution integrations, with no data contamination between operations.

Act as the bridge between marketing, product, and data for technical alignment on tracking and attribution.

Nice to haves

  • Build bottom-up forecasts and propose KRs/targets grounded in funnel math and constraints, enabling ownership of the next cycle’s goals.
  • Working knowledge of major paid platforms and US nuances to guide strategy for a mobile-first, price-sensitive audience (e.g., Meta/Google/TikTok/Apple Search Ads/Reddit).