VP, DTC Marketing

Parsley Health

Parsley Health

Marketing & Communications
Remote
Posted on Tuesday, July 9, 2024

About us:

Parsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world's best possible medicine. Today, Parsley Health is the nation's largest health care company helping people suffering from chronic conditions find relief with root cause resolution medicine. Our work is inspired by our members’ journeys and our actions are focused on impact and results.

The opportunity:

We are seeking a seasoned VP of DTC Marketing to lead our direct-to-consumer marketing initiatives. This pivotal role requires a dynamic full-stack marketer with deep expertise in DTC healthcare marketing. The ideal candidate will have a proven track record in driving successful growth and achieving CAC, LTV, & total acquisition goals through various channels, exceptional leadership skills, and a passion for functional health.

What you’ll do:

  • Strategic Leadership: Develop and execute comprehensive DTC marketing strategies to drive customer acquisition, engagement, and retention.
  • Channel Expertise: Oversee and optimize all marketing channels, including SEO, content marketing, lifecycle marketing, influencer partnerships, product marketing, brand partnerships, paid search & social, direct mail, etc… to deliver on KPIs.
  • Team Management: Lead, mentor, and inspire a diverse team of marketing professionals, fostering a collaborative and high-performance culture.
  • Hands-On Execution: Be willing to get hands dirty and dive deep into the details, ensuring flawless execution of marketing campaigns.
  • Data-Driven Decision Making: Utilize analytics and data insights to continually refine marketing strategies and improve ROI.
  • Cross-Functional Collaboration: Work closely with product, sales, and customer service teams to ensure alignment and drive holistic growth.
  • Brand Stewardship & PR: Champion the Parsley Health brand, ensuring consistent messaging and positioning across all touchpoints–and especially through PR and communications.

What you’ll need:

  • Experience: 10+ years of marketing experience, with a significant portion in DTC healthcare.
  • Channel Mastery: Demonstrated expertise in SEO, content, lifecycle marketing, influencer, product marketing, brand partnerships, paid search & social, and direct mail.
  • Leadership: Exceptional leadership, team management, and communication skills.
  • Growth-Oriented: Strong understanding of growth marketing principles and data analytics.
  • Startup Savvy: Prior experience in an early-stage startup environment, with a willingness to be hands-on.
  • Passion: Deeply passionate about functional health, root-cause medicine, and a new approach to healthcare

Benefits and Compensation:

  • Equity Stake
  • 401(k) + Employer Matching program
  • Remote-first with the option to work from one of our centers in NYC or LA
  • Complimentary Parsley Health Complete Care membership
  • Subsidized Medical, Dental, and Vision insurance plan options
  • Generous 4+ weeks of paid time off
  • Annual professional development stipend
  • Annual wellness stipend

Parsley Health is committed to providing an equitable, fair and transparent compensation program for all employees.

The starting salary for this role is between $191,250 - $225,000, depending on skills and experience. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with candidates during the process.


At Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members.


Important note:

In light of recent increase in hiring scams, if you're selected to move onto the next phase of our hiring process, a member of our Talent Acquisition team will reach out to you directly from an @parsleyhealth.com email address to guide you through our interview process.

Please note:

  • We will never communicate with you via Microsoft Teams
  • We will never ask for your bank account information at any point during the recruitment process, nor will we send you a check (electronic or physical) to purchase home office equipment

We look forward to connecting!

#LI-Remote